another pretty Unsubscribe page #webWednesday

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I like the background image here. It makes the unsubscription suddenly becomes so zen…  lol

UX and stuff

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Google Design Sprint Method and here.

MailChimp’s the UX reader

UX Myths

Product Design Sprint

Tumblr account registration is one frustrating process

I really really like the Tumblr registration page with the super sleek interactive and wonder-mazing background visuals.

And the sign-up process looks so simple and pretty straightforward.

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Until I go ahead and sign up for an account. Screen Shot 2015-03-16 at 10.37.28 am

  • The sleekness has become somewhat slipperiness, like i’ve just moved the mouse for 1 inch and the page jumps to another one below. Way too sensitive.
  • Then it asks for a username, which I’m not sure what this is exactly for and it’s got so frustrating because every username i puts it, it’s taken by someone else. And I was literally stuck here for 5 minutes.

IA vs. Site navigation #webWednesday

Once upon a time, I freelanced for a digital agency and there was a minor incident that has been bugging me since then.

At some point during my short tenure there, I was roped into a client’s meeting to go through some of the evaluations and recommendations the agency has made for the client’s work. It was all documented in a thick stack of papers.

I was told that we would go through the document and discuss the pointers with the clients accordingly, therefore I didn’t have to really prepare anything. Plus, I was told it should be a short meeting of roughly an hour.

Looking at the thick stack of paper, I could not barely imagine how we could cover all the points within a hour of meeting. Perhaps my agency folks were a little too ambitious.

Given that I had some down time then, I took it at my own effort to compile a list of recommendations indicated in the document. Basically, I picked up points in a Word document and listed them out in an Excel sheet. Simple as that.

There came the meeting.

I was praised for the awesome list I drawn out. To this day, I am still amazed how a simply house-cleaning action could have got me so much attention. But that’s not the point of this post.

Among more than 10 pointers of how to improve the work, we’ve got 2 particular points:

  • Improve the information architecture
  • Improve the site navigation

So the client asked: What is IA so different from site navigation? Can’t we combine these?

The next thing I knew, everybody was trying to chime in.

Account Director: Oh yea, what’s so different?
Planner: I would think as much.
Client: Architecture is navigation and vice versa right?
Account Director: Ah right. Don’t worry about it. ‘IA’ is just another flash word of Jenny’s.

At that very moment, I felt literally lost, couldn’t comprehend why I was sitting among ‘digital’ folks who could simply laugh through ‘IA is navigation and navigation is IA‘ without a second doubt.

I would have already spoken up if not the topic wasn’t immediately overshadowed by the next point in the list.

Frankly speaking, I wasn’t so much turned off by lack of knowledge or however more nicely one would put it. Neither was I totally disappointed by at the fact that the situation became me Jenny showing off ‘flash words’. It was exactly the ignorance of people who consider themselves ‘digital experts’, who could write endlessly about Advanced Digital everywhere on the Interwebs, yet couldn’t grasp the difference between IA and Navigation. Seriously, guys?! That was totally uncool.

So to put this on record, Information Architecture is different from Site Navigation.

Let us all get our shit together, shan’t we?

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Disclaimer: My ex-colleagues then were super nice people. And I had zero personal or work-related conflicts towards them prior to this event, which may or may not result in this post. All views were mine alone. Happy to discuss the topic further if you please.

WordPress.com landing page

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I have only noticed today that WordPress has just revamped their landing page. Absolutely fabulous.

If there’s something that itches me for ages about websites in general, it’s about how site owners typically expect users to do some multiple things when users land on the landing page. Some have too many call-to-actions, while others don’t have one at all.

I wish all site owners could just button down to one single individual thing that they want most of their users to do when the users land on the site.

Think of Google Search, clean, neat, simple and straight to the point. Plenty of white space, yet not flooded with umpteen of irrelevant ads.

Google

Google Search is my single-mindedly most favourite site of all time. But I’m glad to see more sites picking up this practice.

TripAdvisor

GoDaddy

It looks like not a lot of people can really let it go with blank white spaces. But one step at a time, they just need to figure out a focus first.

Chatting with Janice Fraser

Picking her brain on females/being a female in the start-up scene.

Janice is an entrepreneur, designer, and advisor to early stage companies. She has raised capital, founded both successful and failed startups, and consulted to both large enterprises & tiny startups. Along the way Janice has learned a lot about what makes some teams thrive and others wither.

At LUXr (www.luxr.co) she’s answering the question, “How can regular, smart people do predictably good user experience work in an agile or Lean Startup™ environment?” She believes the answer lies in the operating practices and behaviors of the team.

Janice is a guest lecturer at Haas, Stanford, CCA, and the Presidio Graduate School of Management. Prior to starting LUXr, Janice was a founding partner of Adaptive Path and served as the company’s first CEO.

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Janice’s full profile here.