of learning


About a million years ago, before I ever knew advertising exists, I stumbled upon an article that analysed Coke and Pepsi as brands and their brand positions and how Pepsi strategically went up against Coke and (kind of) succeeded.

I couldn’t remember the details of the analysis but I’ve got the big picture. And I thought: shit this is sooo smart that it’s actually mind-blowing.

Fast forward to a million years later, I have been working in advertising for 7 years. In my master advertising class earlier this week, the lecturer had a question about Coke and Pepsi. I answered it based on what I read ages ago. And it was the right answer.

Mike asked: so will you be able to answer that question based on the things you’ve learned and known by now? Chance is yes I probably can, but I will need 5 minutes to figure that out or perhaps never if I’m not smart enough.

When I first wrote my literature review last year, I was overwhelmed with the amount of data, research and reports returned by Google and the library portal based on some simple keywords. I thought: this is easier than I thought, I can always find an answer by searching for it.

Thing is, how do we know what we need to know or learn until the moment we actually need that knowledge for a purpose? For example, I would never have known that I would someday use the understanding about Coke and Pepsi from the analysis I read years ago until for some reasons it happened to me this week and I need that piece of knowledge at that very moment.

Secondly, how did all the great grand philosophers and scientists learn without the luxury of available materials and studies from the Internet like what we’ve got today?

This has brought me to realise that we can’t actually depend on the fact that we can always search for something. That is the sort of lazy thinking that Google and many technologies being the convenient tools that help us access information and knowledge quickly, easily, widely and cost-effectively spoil us. They don’t motivate us to pro-actively learn. We think there are always answers to everything somewhere on the Internet and we assume we will get an answer when we need to. So then we only ask questions when we need to. And we don’t ask questions out of curiosity anymore.

Having said that, I think it’s absolutely critical to be learning independently, proactively and consistently. To me, all knowledge is knowledge, doesn’t matter whether it’s general knowledge or specialised knowledge. It will either be utilised some day, or it will make people better knowledgeable ones. So if there are opportunities to learn about anything, just absolutely anything, I will make an effort to go and learn it (when I can).



about beaches

Upon reaching a beautiful beach,

A Kiwi: Wow… look at that. Is there anywhere in Asia that’s more beautiful than this?

An Asian: Now the sun has gone up, it is starting to look a lot like Thailand.


Src: Pinterest



This orchid looked pretty much about to die when I left home for the holiday. And I was gone for 4 weeks.

Coming back, it appeared to be full blooming.

I should really write to my Sup tomorrow.




Choose your box. Or don’t.

So beautiful that I just can think about this all day long.

Src: http://www.autostraddle.com/saturday-morning-cartoons-baopu-12-305941/



I’ve been super grumpy recently. I think I know why.

meaningless adjectives

Once in a while, there will be press releases announcing the moving of this person and that one in a certain industry. Often times, there will be a few sentences about how excited the newbie or the company is. Typically, they go like this:

The company:
We are excited to have this person because of her wonderful ability to ex and why and zee.

The person who’s just got the job:
I’m excited to be joining an amazing company, working with awesome teams.

Yup, I’ve got the excitement, been there done that, who’s not excited with a new job. But seriously, you have hardly started for a month, sometimes a week, how do you know about the wonderfulness, the amazingness, and the awesomeness?

Then a year later, the person leaves the place. And he/she talks about amazingness and awesomeness in a new company. And it gets me to wonder: so what has happened with the amazingness and awesomeness in the previous place? Have you found out they are not what you thought or they just stop being and deserving such fanciful adjectives once you came?

In an impossibly honest world, I imagine it would go like this:

The company:
We understand he’s a dick based on our reliable source. But for some reasons, he’s got the all the credits and all the awards. It helps, so we don’t mind. 

The person who’s just got the job:
Heard mixed reviews about that company. But I need a job so whatever that floats my boat.

You know, just thinking.


To cover my backside, I need to put ‘No offense intended’ so ‘No offense intended’.



In a week, I’m gonna be done with the last assignment of this semester.

I should be panicking right now as I haven’t really started on it yet but I’m actually feeling excited thinking about the next trip with the best homies. Yippie!

a weird thing

I received an email from a client today who instructed me to talk to her colleague named Max Connor (of course this is not his real name – i’ve changed it). The first thought that came to my mind was: oh this is a caucasian guy. And I kept thinking about the fact that this guy is a Caucasian – like this is something that’s so noteworthy or cool.

Then I realised I’m not in Asia anymore, there are Caucasians everywhere. And I can’t now understand why I was so surprised this morning!



just a random moment

I stumbled upon this screenshot while looking through a folder of archived photos in my previous job. I must have thought this was really funny. In fact, if I’m not wrong I have countless of similar conversations. Foolish indeed but always cracks me up.

I love to think that I have carried 2 friends (or my imaginary sister and brother?) away with me since then. Sometimes, it’s quite overwhelming looking back at the good times i had during those 7 months. She said: having fun at work means you are actually enjoying work. It was incomparably so.much.fun.

For my last two endeavors, I always received a text wishing me the best on my first day at work. I was never expecting that but I remember I was really happy to get the text :D.
It just came to my mind that I will start a new job tomorrow but this time, I will not expect to receive a text (cos he doesn’t know when I will start) #justsaying.

I can’t wait to see those favourite people of mine again soon. If only I can carry you guys with me everywhere I go, I know I will be well taken care of.

Giraffe, if you come across this and think "meh? I never care for you", it’s okay! I like to think so for myself and I don’t need your approval lol.

Wish me luck!

braggin’ rights #funFriday

To my offsprings, this is to let you know that you mother/grandmother/greatgrandmother/whatevermother did survive:

1. The Great Depression 2009, the year that i graduated. Perfect timing right? So thankful that I’m still here today 😀

2. Singapore’s Haze Craze 2013

sghazesghaze psi 400

HAHA. So #random.