I quite like this feature of Facebook’s.
And it’s already March, where has all the time gone?
I quite like this feature of Facebook’s.
And it’s already March, where has all the time gone?
Quite amazing actually.
I’ve been always on the side of something clean, simple and straightforward (eg: Facebook Paper) but this has kind of taken me out of that zone.
It was obviously a bit overwhelming at the first glance, but it was surely interesting and refreshing.
Best login screen ever?
Coincidentally, Paper’s website is also a favourite one of mine.
Someone on Facebook posted this and I think it’s bloody awesome.
Nothing makes me believe in long-lasting love more than an old couple holding hands or sharing intimate moments. Cheesy much?! Hehehe.
By the way, since I’m talking about love, I might as well mention my thing with “true love”. Seriously, I don’t get it when someone sloits that phrase in whatever he/she is talking about. Most of the time, I’m like: err wait a minute, what do you mean by true love? You mean there’s some other love that’s not true like fake love or false love? Right?!
As long as you genuinely love someone, it’s ‘love‘. Whether it’s love or it’s not, what’s true or untrue here?!
So I heard something like “We can never get more than 10 likes on Facebook for any of our posts. Look at the Thailand side, every time a post goes up, instantly there are above 100 likes. How do they do it?”
Of course this statement was given in a casually joking manner but it triggered me to think about it.
So here go my thoughts:
1. Facebook is perceived as a ‘playground’ where anybody can get there and engage in some fun (hopefully!), have ‘a conversation’. I can’t speak as an adviser for all brands but for me, personally I would only be interested in a ‘conversation’ if
– it has something for me. The key here is ‘for me’.
– it’s funny.
– it’s controversial.
I used to ‘like’ all my favourite brands and I then get tired of see all brand-centric content that doesn’t have anything ‘for me’. I become indifferent to all the promotions going on (oh why would one need to stock up many products right?), events, activities etc etc and the list goes on. I just can’t relate.
The last I checked, I have Starbucks, Bodyshop, Burger King, Estee Lauder, Groupon etc no more on my Facebook. Instead I have, in no particular order The Ellen DeGeneres Show, Ad Freak, Mashable, Simply Zesty, Ads of the world, Pick the brain, SGEntrepreneurs… Obviously you can tell most of the pages listed that i subscribe to are more towards to the news stuff.
However, if i could use my preferences as a gauge of what i would like to get from brands, i would love to have something like “The Bodyshop – your best galfriend‘ (talking about healthcare, how to take care of my skin, make-ups, tutorials for smokey eyes maybe? all the girly stuff) or “Starbucks – the cup of coffee you need everyday” (showing me motivation quotes, inspirations, life contemplation or whatever that can reach the innermost corner of my mind – that i always neglect in these hectic days). Of course once in a while you can inject your promotions, announcements for product launch, events whatever whatever whatever but that should only be strategically and tactically done.
And if you think you want to use Facebook to publicize just any of your press releases, allow me to ask: Give me 5 reasons for why I should like your Facebook page just to read your press releases?
And I’m saying all this as a consumer, not an agency person. Of course, after finishing this post, i will have to go to the other side of the table and tackle this ‘consumer’ issue. #solvemyownproblem.
2. What exactly do ‘likes’ mean? If you ever saw any tragic photos of disabled kids, miserable people having hard lives, abused animals, didn’t you also notice there are 98372837198 likes for those photos? Does that mean those 98372837198 people really ‘like’ what they see? I doubt so.
Having that said, I don’t think ‘likes‘ should be taken as a definitive measurement for customers’ response. In a way, yes, if it’s combined and formulated with other factors such as comments, impressions (how many people does the post get exposed to?), expressions (sentiments shown via comments).
3. Absolute comparisons should only take place when all parameters are ‘almost’ the same. That said, I don’t think the comparison is valid when you compare the performance of posts between brand X in Singapore and brand X in Thailand, taken into consideration of different markets, different fan base, different demographics, different branding exercises etc and etc.
Not long ago, I heard something similar from a friend of mine who’s managing content for an app targeting property sector. He mentioned that during evaluation, his app failed in some areas such as downloads, visits, engagement points and all that. I asked ‘why does it fail?‘ and he replied ‘because it doesn’t meet certain benchmarks taken from average performances of all other apps‘. Thing is property is a niche market, it’s not that everyone has a need to buy a house or rent a room everyday. It’s not like Groupon where i can visit literally everyday to check out those daily attractive deals, see what i can get some good deal today. So obviously, you cannot use Groupon’s performance as an expectation to set for a property-focused app.
On a side note, some other considerations include: the nature of brand/business (B2B vs B2C), your brand image (it is something dead serious or funky fun? traditional or innovative?), engagement frequency (are you putting something informative/funny/thought-provoking/emotion-trigger? are you posting something daily or once every 2 months?) … all this would be a factor to render different results of customers’ reactions across various brands.
Often times I have heard so many statements along the line “Let’s go Facebook“, “Just put it on Facebook“, “Like us on Facebook” (without giving people a reason to do so) etc without a proper long-term plan of how you’d like to sell your thing there or integrate it with other marketing efforts.
To conclude, I guess there’s no need to freak out when you are not getting that much of love on Facebook where everyone else seems getting it (i hope people do give real love on Facebook though!). Maybe take a deep breathe, look at the situation as a whole and figure out why you are where you are, then you might be able to come across some ideas to improve it.
I bought my mom an iPad as a birthday gift for her this year. Actually she asked for it so I thought she would be excited to get her hands on it. However, she turned out to be a little hesitant and awkward with the “touching” on the screen and all.
I taught her how to get herself familiarized yesterday and it seemed she was getting a little more comfortable with being “physical” about it. I then showed her to surf Facebook and she immediately got excited.
At first she was struggling with typing on the virtual keyboard but just after 5 mins, she was getting faster. Excited with the new toy, she got to reply all her friends on Facebook.
Today during lunch.
Mom: have you checked my Facebook? Anyone saying anything?
Me: not yet. I don’t know.
Mom: how about taking a picture of our meal now and post it up?
Me and my sister: ahahahahahaha
My sister: right, we should also check in
Dad: ok guys, we have to be strict on the photos to be published on Facebook. There must be some QC here
Me thinking to myself that dad just sounds exactly like a client of mine.
Later this evening, I got home late. Mom has already been in bed. When silently sneaking in, I just happened to wake her up. With a sleepy tone, she asked:
– Had dinner? What did you eat?
Me: yes. Something (I actually just had some coffee)
Mom: anyone saying anything on my Facebook?
Before I can answer, she falls back to her sleep.
So while I’m still struggling with getting around with social media at work, I at the same time have to get myself adjusted with this new #socialmedia breeze in my family too.
Do you have a list of pain points (for anyfuckingthing) that you want to change or improve?
I do, with 10 things first:
1. I always forget to take my regular supplements.
Similarly, my mom always forgets to apply moisturizers on her face and hands before going to bed..
2. I was in a project discussion last week and when it came to decide which storage space we should use, we were torn between Google Drive and DropBox. GDrive and DBox, both of you are equally and complementarily awesome, I just need you guys to sync or talk to each other.
3. Over that last 2 months, I and my friends have arranged about 10 gatherings (that much because of festive season :P) through countless emails and … never-ending Whatsapp threads. It has been quite a pain when discussing timing that everyone can fit in. Doodle.com has proved to be really helpful for ‘easy scheduling’. I wish it could be integrated with Whatsapp or any mobile instant messengers with group chat function (Line, Skype…)
4. I want to have a theme song (and probably a ‘mood’ icon) for every single blog posts of mine. If I remember correctly, LiveJournal used to have this "is listening to…" thingy where users can write there what song they are listening to. If WordPress could have this same "thingy" and to be cooler, have a list of song for users to select and for readers to play then song directly on the blog while they are reading the post, it would be super dope.
5. Google Doc has been a one-choice-only for me when it comes to project collaboration that involves document sharing and updating, status reporting, task management etc… There is only one thing I’m not comfortable with, that is it’s hard to tell which updates have been made and by whom over time. I know there is this thing called ‘revision’ in place for this tracking purpose, yet it’s not visually clear enough for me :p. If a document is edited with several editors at the same time, I would love to have each edit color-coded by-editor.
6. Sannhac.com should have a mobile version. ‘Nuff said.
7. Being in such a happening industry, I often receive news/updates/invites for various events coming from all sources like Facebook, emails, newsletters, eventbrite.com, meetup.com, flickevents.com and even mail-drops. I would love to have a kind of event manager (not the calendar – I will explain why) in which I can subscribe to various sources aforementioned. This event manager will aggregate events, inform me what’s coming up, let me do registration with a few simple clicks, remind me when the event is around the corner, check me in when I’m on site and probably enable me to do some sort of post-event review. Gamification can potentially make it more fun.
The key thing here is to "aggregate news of events from various sources that I mentioned above" – so you can free yourself from checking out certain portals regularly or updating your calendar manually to note down the upcoming events.
I would definitely need a mobile app for this too.
8. Same pain as no. 7 but on online shopping, well… probably slightly different.
First of all, I never remember my measurements. Yea, bizarre as it may sound. If you have an irresistible need to say "WTF? How come?", say it already. And I can’t process info in inches/foot/feet/pounce etc and etc so I often myself confused looking at those specs. Too bad for me, there’s a number of sellers preferring that imo, so non-Asian measurements.
Secondly, I guess it’s common to think of selling used stuff when one doesn’t need it anymore. The challenge for me here is as following. Say when I buy a dress from an online blog shop or ASOS, the seller provides me with 1. Nice pictures of a lovely model wearing that dress and 2. A set of measurements of the dress. After 2 months owning that dress, I decide that pre-loved piece deserves a new owner, therefore i put it on sale. Unfortunately, ASOS has removed the item (when no stock left) and they don’t have archive (let’s just assume that! – even when they have archive, I doubt they would bother digging it out for a customer with a random request), then now I don’t have a nice picture for the dress and also no measurement.
Okay, you can argue i should take new photos of the dress at that current state and measuring it all over again should not be such a big deal. But but but, i’m … lazy. So here’s how i think i can help myself.
I’d like to have ‘something’ that can keep track of all my online purchases. That ‘something’ should allow me to add all online shopping sites such as ASOS, eBay, Qoo10 (formerly known as Gmarket) that of my interest. It will keep track of all my purchases which include all details that the sellers put up for the item. It will also enable me to put up pre-owned items (that are in my purchase list) on sale or trade with others. That’s probably the least i would look out for in this ‘something’ 😀
9. Youtube ads are just plainly irritating. Mentioning ads, I’d like to add why the fish Zalora ads are popping up everyfuckingwhere??!
10. My Google Reader has gradually become a mess over time witnessing my procrastination in processing news and constant expansion/change of different interests. I need a better way to classify my intake of info. Schpaper?
Re-post this of what i wrote for a fun silly project i did with my friend.
Have you been in a situation like this:
– You’re in a super packed train and everybody is squeezing.
– You’re surfing Facebook on your phone and you can feel the person standing next to you is staring at your phone screen. (Screw those kpoh people but what to do, they exist)
– BAM! Boobs, asses or women in embarrassing positions from your friend’s Facebook appear on your phone screen
– And you think: shit, do i look like a pervert surfing porn here?
For those who don’t like kids (why oh why people, kids are damn cute), they can replace kid pictures with unbaby.me app (but i believe this is a web-based app).
I was thinking of a similar app for mobile users (let’s call it unsexy.me) where porno-related images would be detected and auto replaced with cats-in-the-same-position images. For example:
It’s gonna save your face in the public and at the same time, challenge your imagination *wink.
I don’t know about you and others but i do search on people who i’m interested in knowing their background and what they have been up to. Don’t jump to the conclusion with the word ‘stalking’ yet.
Stalking is a term commonly used to refer to unwanted or obsessive attention by an individual or group toward another person. Stalking behaviors are related to harassment and intimidation and may include following the victim in person or monitoring them. The word stalking is used, with some differing meanings, in psychology and psychiatry and also in some legal jurisdictions as a term for acriminal offense. Src
So if I’ve talked to you once, you handed me your name-card and I put your name on Google Search and these happen:
– I figured out your Facebook, saw a few recent activities
– I got your Twitter, read some recent tweets
– Saw your face popping up here and there on Google, click those images to see what’s up
– Stumbled upon your blog (which might potentially be the 1st link in Google search result)
These activities can’t be labeled as “unwanted or obsessive attention by an individual toward another person” or “harassment and intimidation and may include following the victim in person or monitoring them” – then it’s simply not stalking.
But that’s not my point here.
Nowadays when it’s just so easy to search for something, i will take the liberty to assume that people are free and opened to do any kind of search, including stalking-like-but-definitely-not activities as aforementioned.
So when someone asks me “do you use twitter?” or “what’s your twitter name?“, the thought that naturally comes to my mind will be “you mean you can’t search for it?“. I guess people are just that much self-conscious to not let others think of themselves as ‘stalkers‘ but to me it’s like: c’mon you should have got it with a click on google. It’s even likely that you have probably read through all the shits i put on my twitter. If you like, you can follow my twitter account already and for courtesy sake, you should probably ask “you mind if i follow you on twitter” instead while i actually think it’s not necessary. What is there to ask what my twitter is like you expect me to spell out my twitter username for you? (Wah! I’m surprised i can get this out in a single breath)
So people, it’s okay when you randomly add/follow strangers/anyone you’ve just met for once (like in a networking session) on social media platforms. Don’t need to go around the bush by trivial questions like “what’s your twitter name?” unless you really can’t find it (as if it’s “strawberry candy baby girl 393948034982042”) – because it’s just annoying.
Well, at least to me, I definitely can’t speak for others.