can or could

Account manager: how to ask for help?

Project manager: could you please…

Copywriter: can you just…

Account manager: really, that’s a bit harsh

Business Director: could you please…

Copywriter: you can see everybody’s personality with one simple question?




I met up with a few people for lunch a couple of weeks back* and among all the ramblings of random things, I heard this.

– She’s too emotional. That’s why I can’t work with her.
– She’s in a creative industry. She can’t be emotional.
– Yea she’s too intense.

To me, having emotions mean a lot of things which tell about a person who cares, what has made them, or broken them.

I was once recommended to meet with an agency boss who was looking for an account servicing person. She was telling me about how difficult it was for her to set up the agency and the challenges that were thrown her way. Then she asked me, “Are you here with your family?”. Out of nowhere, the most absurd thing happened to me, I burst out in teary eyes. She gave me a few minutes, handed me some tissue papers and said, “You must have been missing your family and holding up these emotions for so long that when I just asked about them now, it’s all coming out”. I didn’t come to the second interview (probably out of embarrassment) but thanks to that agency boss, I learnt that emotions can tell stories.

My ex-colleague went on a rampage and quit her job on the spot when her boss unintendedly under-appreciated her efforts. This could have also been said to be a case of low IQ; however, to me, it’s the indication of caring for the project personally. At the end of the day, all businesses are personal, aren’t’ they?

Perhaps, ‘can’t be emotional in a creative industry’ should be understood that because creative is subjective, one shouldn’t take criticism or unfavourable developments personally.

In advertising, or in any creative industry, in general, ain’t we always trying to trigger people’s emotions? Ads have always been created to make people happy, concerned, aware, excited or motivated. So why can’t the people who are involved in the process of making these ads get emotional, or be sensitive if she deeply cares for the work that she is producing? I actually think only people with strong personality will be willing to show their emotions and at times, emotions can be pretty …. interesting**.

I didn’t defend for the woman who was mentioned and I should really have. Somehow in that moment, I was more curious to hear how far people canperfect-man-bolin-meme-generator-hides-emotions-to-stay-friends-235ce2.jpg misjudge a person. I was stuck in the state of figuring out whether that is human shortsightedness, arrogance or/and ignorance that made them say what they said.

If I could say something to E, I hope she won’t change. I hope she will find a better environment and surround herself with people who can support and value her just the way she is. And I hope she will find ‘friends’ who will get her back no matter how bad her days can get.


Meeting 101 #workWednesday

Good read.

Take aways:

😴 Kill the status meeting
👯 Hold one-on-one meetings sacred
📅 Every meeting must have a single owner
📋 Share the purpose of the meeting and agenda ahead of time
👑 Your calendar doesn’t make you important
☔️ Calendars shouldn’t postpone decisions
👥 Keep meetings small
💸 Consider the opportunity cost of every meeting
🌳 Treat other people’s calendars as a scare resource
🚨 Escalate, don’t 🔪undermine
⌛️ If the meeting is over, end the meeting
🔥 Declare calendar bankruptcy


Why do some people (not all), right before when they are leaving, suddenly become such fucking pains in the ass?

What’s even more bizarre is other people can acknowledge that shitty attitude as an obvious normal behaviour because they are leaving.

Man, XYZ’s work is so floppy. Plus his attitude has been bad.

Well, he’s leaving. He doesn’t care anymore.

Also, Friday used to be my favourite day. Not anymore now.

Anyways, here’s a picture of my CoffeeCeption #youSeeIt?

morning coffee

I was just about to make my coffee this morning when a colleague rushed over to make her coffee.

I gave way to her and she did a single shot. For some reason, she didn’t want it, or she might have explained it otherwise but it was too noisy down at the basement that I couldn’t get what she was trying to do.

She made another coffee and I said ‘alright I’ll take this single shot one’.

I frothed some milk and pour it in, kind of expecting the coffee would turn out to be bland and totally not drinkable. In fact, it was so pleasant. And nice.

Thinking about it, I have had double shot coffee for the whole one year. I had never thought of trying the single shot. And, I would not find out about the single shot if I didn’t take my colleague’s unwanted coffee today.

What else do I not know or try these days?


ANZ reveals their new branding – Your world. Your way.

In this post, I aim to consolidate articles that have been written to announce or comment on the new branding revealed by ANZ in May (2015).


What’s your take?

some brilliant ads

that i stumbled upon on Tumblr today.


so far

I haven’t blogged that much recently, compared to a few months back.

The main reason is perhaps due to the increasing workload after the fellow producer left his position. For two months – also the peak period, I was doing 2.5 people’s work – really busy at day, too tired at night. Good thing is a new producer has come and so the workload has become much more manageable.

Then, we were busy house-hunting.

Then, I took the plunge to sign up for a Master’s degree. The programme coordinator confirmed my place at 9PM on Friday and the first class started the following Monday.

Once in a while I read about someone else writing about their personal happening, I’m urged to do the same.


the one line that sums up every projects

“Can we go drink and get fucking drunk when this project is finished?”

And tomorrow we would all laugh at yesterday and move on.