A nice EDM from AUT

I think I like this EDM because it looks like what I would write and how i would write it if I had to write it… hmmm.



Forbes and the ad-blocker

The one time that I turned off ad-block and it was not for work was when there was a piece of content that I really really liked to read on Forbes.


I guess if you’ve got a catchy title that promising interesting content, ad-block will have to give way.


Now that’s what I call … Whatever.

Couldn’t really recall the last time I saw a CD. But today, in 2015, I’ve just caught it on TV, and also on YouTube.

I don’t know if I should feel nostalgic or bizarre.

The best comeback

Rivalry between Coca cola and Pepsi never gets old.


some brilliant ads

that i stumbled upon on Tumblr today.

Src: fuckyeahads.tumblr.com

Keep you eye on the road [ad]

Good setup.

I’m just curious how the cinema staff can get connected to the moviegoers’ phones? Copy in the video indicates they use a location-based broadcast thing but doesn’t it have to be leveraged either on the messenger or an app?

And Hong Kongers don’t switch their phones to silent mode in the cinemas?

Plus, the whole video looks like all these people know they are being shot. Ho ho ho.

of ads with comparison.

I have never been staying comfortable with ads that enforce comparison between the advertised product and an anonymous product that is often marked as X (like the one above) or “other brands” label.

Take the ad above as an example.
Consumers (I, you, we) is rarely sure of the exact amount of sugar used for each product. Given an assumption that different products may contain different level of sugar, say, ranging from A to D. So by “50% less sugar”, you mean that is compared against which end A or D?

Let’s look at the fine print, it says: *In comparison to regular cultured milk drinks based on per 100ml. Total sugar test report from accredited laboratories. Then my question is what “cultured milk drinks” tested and what accredited laboratories are they? It’s not that all the reports, statistics and names would be of such a serious matter to me when learning about the products but i guess it’s conventional thinking to have a thought “if you can prove it, show it” right?

I don’t know if this is just me but anything vague, baseless, confusing or prone to create misunderstanding is always questionable.

This is more fun. #random.


(Click to enlarge)

of imagination-provoking questions #randomthought

The other day when i was hanging out with a group of friends, we were teasing the only boy of the group and everyone was trying to make him reveal his secret girlfriend. I was kind of fed up of pestering already so I just voiced out from the other end of the table: Hey, tell us man, you never know what we can help you. That was followed by an awkward silence. Then one of the girls looked at me and nodded her head: Wow Jenny, your line is powerful. I remember what she said instantly made me wonder: hmm, why powerful? But I guess I was too busy with my chicken rice to ask for an explanation then.

I did something really risky yesterday. I told my friends that it was like finally I have jumped off that cliff, just that I haven’t landed yet so I don’t know whether I would land on my face or on my butt. While I’m still ‘falling’, I can somehow feel the insecurity, the fear, the anxiety, the nerves … all that I guess i haven’t felt for quite a while. It seems that I have just stepped out of my comfort zone to see what life has more to offer than the daily repeated rituals. I then texted Syn Ee and Wendy commented on our conversation.

For 2 pieces of ‘short stories’ I’ve just mentioned, I guess the common thing – also the thing i have contemplated for a while, is how a simple sentence can activate imagination, which then generates some kind of feelings/emotions.

Statements starting with “Can you imagine …”, “How about …”, “You never know …”, “Don’t you see …” spark as a question which usually instantly makes our minds wander. In finding an answer to the question (technically), we run through a jungle of possibilities and for whatever positive/negative that we can see, it renders happy/worrying feelings or other sorts of emotion as a result.

So now I’m thinking of this application on websites or online banners – random thoughts again.

Say, you are to give a punch line to viewers/visitors to grab their attention for your product/service/brand. You can only have 1 line with assumption that 1. visitors/viewers will catch/read your sentence, 2. visitors/viewers have 3 seconds to process what they have read. So to make that 1 line count, the question is would you ask a question that:

a – Triggers the imagination/curiosity, which would probably lead visitors to check out your thing?
E.g.: What does a perfect phone of the new century look like? – Okay, crap, i’m not a copywriter.


b – Tells people in the face that they should check out your thing, which would probably turn off your visitors and turn them away? (Just a side note, you never know how many sadists out there will be turned on by a bold statement).
E.g.: Check out our goddamn awesome iPhone 10 that has just come fresh out of the oven.

I guess there’s no strict formula for this. But I’d like to find out which is preferable and how people usually react to each message.