A look back at 2016


Feb – Got my Google Double Click Studio QA Certification. Attended Auckland Service Design Jam.

Mar – Got my thesis proposal approved. Completed the pioneer Co.Starter programme at AUT.

Apr – Got my PRINCE2® Foundation certification – thanks to A. Gada and TBWA.

May – Joined the show business (new job).

July – Launched the new website at work.

Aug – Completed the draft for the literature review for my thesis.

Sep – Rolled out the new Digital Signage system at work.

Oct – Finished the last paper at uni.

Nov – Saw Priscilla and Billy Elliot. Too busy at work.

Dec – Finished the team recruitment at work.

Along the way, I’ve also been working on my thesis, dodging questions about having kids and reading way more books than I had planned for the year.


of advertising

"I love it because it’s a sport: it requires training, fitness, teamwork, peak performance on the day." Src

Finally, a phrase that sums up my thoughts for advertising.

explains many things

Studies have shown that people who lack expertise in some area of knowledge often have a cognitive bias that prevents them from realizing that they lack expertise. As psychologist David Dunning puts it in an op-ed for Politico, “The knowledge and intelligence that are required to be good at a task are often the same qualities needed to recognize that one is not good at that task — and if one lacks such knowledge and intelligence, one remains ignorant that one is not good at the task. This includes political judgment.” Essentially, they’re not smart enough to realize they’re dumb.


of writing

Thanks for a random stumble, I’ve come across this Plain Writing Act of 2010. Also thanks to my lecturer at AUT, I now know there’s Gunning Frog Index (more details) and Writer’s Diet.

Comparison between my writing on my Profile assignment (one that we’re asked to write about someone else) vs. one in my thesis (on multimedia long-form journalism). Still find writing especially hard – and I will probably forever feel it this way.

Screen Shot 2016-10-11 at 11.50.06 PM.png

5 well‐established brand equity measures

1. Harris Interactive’s EquiTrend
2. Young & Rubicam – BrandAsset Valuator
3. Interbrand
4. Prophet (David Aaker) – Managing Brand Equity
5. Research International Equity Engine

Dangerous – MJ

The best and timeless choreography to me.

Schooling and gratefulness

In light of everything Schooling currently in the press, here’s a little nice poem to keep things in perspective.

Why is Schooling so special?
Because his dad said he is just an ordinary person.

Why is Schooling so inspirational?
Because he was inspired by a swimming giant.

Why is Schooling so fast?
Because he took his time to give thanks.

Why is Schooling so cheered by his competitors?
Because he took delight in watching them swim.

Why is Schooling welcomed home by so many?
Because he flew back to be with family and friends.

Why is Schooling so Singaporean?
Because he was hungry for “chai tao kway”.

Why are we filled with renewed confidence?
Because Schooling had his doubts and turned them to moments of victory.

Why did we cry when we saw the Singapore flag flown high?
Because his dad wept tears of joy and said it is all about love.

Why did we write so much about Schooling?
Because he had just started a new chapter in the history of Singapore.

A chapter with words such as love, believe, blessed, thankfulness.

Singapore, keep writing…..

Credit: Walter Lee

coffee affair

I’ve been drinking coffee more than usual lately. Actually, my mind has been always occupied with stuff lately. If it’s not about work, it’s study, or IY, or just many other things. People problems – it all comes down to that.

I figure I have been feeling upset today. A small thing happened in the day; however, it was resolved in the end. Now that the universe has gone asleep and I’m dealing with the delayed processing of bottomed-up emotions, thoughts start to kick in. Was I unreasonable? Was I not cooperative? Was I misunderstood? Was I not supported? Was I inheriting stress from others? Was I being shitty? Was I not understanding? Was I selfish? Was I not managing things properly? Was I too OCD? Was I not managing my own expectations? Was I asking for too much? Was I not able to put it to rest? Was I too much about myself?

Why am I even thinking about this? I accept that dealing with my own self is part of the process. Moving on – always easier said than done.


the cure for the identity crisis

Jayden Trinh – born to a Singaporean father and a Vietnamese mother, grew up in New Zealand, is still mispronouncing certain Vietnamese words, yet sang a Vietnamese song emotionally beautifully. Hats off to this little artist who has just made my day.

MJ quote

If you enter this world knowing you are loved and you leave this world knowing the same, then everything that happens in between can be dealt with.

– Michael Jackson