5 well‐established brand equity measures

1. Harris Interactive’s EquiTrend
2. Young & Rubicam – BrandAsset Valuator
3. Interbrand
4. Prophet (David Aaker) – Managing Brand Equity
5. Research International Equity Engine

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s