Addressing the crisis in trust: Why PR is not the answer

STRATEGIES FOR EARNING TRUST

  • Accept chaos as reality.
  • Radicalise honesty and transparency.
  • Build coalitions – sometimes unexpected ones.
  • Take to the social dance floor.
  • Be the media.
  • Love the citizen crowd.
  • Communicate through actions, not words. If we want to address the crisis of trust and therefore the crisis of leadership, the answer certainly does not lie with PR as many still practise it – crafting narratives, managing messages or spinning meaningless platitudes.

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